Copywriting can be a lucrative business, if you're good at it. While I adore and follow copywriter Bob Bly and I buy 99% of his books, I just discovered another how-to-copy writing book I think is fantastic. Apparently so does the BookAuthority.org as they just added it to their list of the top ten copywriting books of all time. It's called The Everything Guide to Writing Copy by Steve Slaunwhite. It has 4.5 stars on Amazon from 23 readers. Relax, it just came out. Those numbers will grow. While the basic rules of copywriting haven't changed, how the information is presented can make or break a good book. This book does exactly that.
The book is divided into two parts. The first part guides you through the craft of copywriting, the tools, tips, techniques etc. The second part looks at more than 50 typical examples of copywriting and then gives you tips and tricks on how to successfully complete them. So, learn by doing. As a writer I know that the MORE you write, the better you get at writing. So many of us think another conference, another class, another book or podcast will make us better writers but that's a lie. Only writing, writing, and more writing will make us better. Like Malcolm Gladwell says in his book Outliers, it takes about 10,000 hours of practice to become an expert at anything. While we can learn most tasks or skills in 20 hours (driving takes 40) to become skilled at it takes a lot more time. Yes, you need to learn the basics before or as you start practicing, but only practice makes you better.
That's why I love this book! It doesn't just give you information, but it provides a way to get you writing as well. But the knockout part of this book is that it is CRAMMED with solid, practical tips, examples, and advice. It speaks to the beginning copywriter as well as the expert.
It's a book that I'll keep around as a reference long after I've read it a dozen times.
Consistency Matters More Than Talent
You don't have to be talented to succeed. You do need to be consistent.